Go with the flow
Increasingly, the topic of AI in relation to content creation and translation has been popping up. The comments and opinions differ, depending on the role of the person who raises it. As a writer, [...]
22
22 July 2024
30
30 July 2019
‘Little mistakes’ that can ruin your marketing and sales activities
Pennywise, pound foolish In a previous post I described the concept of transcreation. Transcreation is a creative process that takes into account the target group and culture and appropriately adapts content in one language [...]
22
22 July 2019
More than just words
Clients who have taken a Write Away, text and design course have found that learning English can be fun. For me, it is rewarding and enjoyable to see a student make progress. The most [...]
22
22 July 2019
Simple solutions that make a world of difference
Often, when we encounter an obstacle, we expect the solution to be complicated, time consuming and perhaps expensive. But when it comes to growing your business and taking it to the next level, where [...]
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16 July 2019
Transcreation or translation
What is the difference? Transcreation is generally seen as an advertising or marketing term. Like translation, it is the process of mirroring the content in one language into another. Translation is commonly assumed to [...]
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7 July 2019
Trade missions
Whether you are planning a trade mission abroad or to invite foreign representatives to conferences in your own country, advance preparation is essential. Here are some of the activities that Write Away, your behind [...]
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20 June 2019
The art of presenting and pitching
It’s not just what is on the screen that makes a great presentation. What is not on the screen, the background information and the speaker’s ability to deliver it in a dynamic, almost off-the-cuff [...]
1
1 June 2019
Keep it simple, keep it fun
Let’s face it. By the time we’ve carved out a career for ourselves and are putting in the hours, effort and dedication that it takes, learning or improving our language skills may be [...]
31
31 May 2019
The key is internationalization
My main reasons for setting up Write Away, were and still are my belief in ´thinking big´ and creating global partnerships, keeping in mind that FIRST IMPRESSIONS ALWAYS COUNT Well, some of the magazines I [...]
30
30 May 2019
Your digital world has a common language
How small is your digital world? How accessible are you to global customers? A professional website, with top quality content, translated for the international market, will win you new customers and help you become a [...]
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13 August 2013
Communicating across cultures
Well, for most of us, the holidays are over and we are back at our desks evaluating the feasibility of our business objectives. We are also back at our desks, reminiscing on our vacation. Did [...]
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17 May 2013
Deliver top service
Deliver top service, and build sustainable professional relationships Of course that goes for all of us, not just for translators or language professionals. Though there are times when I wonder if everyone realises that. [...]
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6 March 2013
Is your company already well on its way to becoming a global player?
Do you find yourself frequently at international gatherings, either via Skype or in person? Is the amount of English correspondence and email on the increase in your business? It might be the right time for you to take a custom made course in English. If the above applies, then see how learning from a native speaker will give you an added advantage.
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19 February 2013
First impressions ALWAYS count
Firstly, welcome to my new style blog. I will give you useful, applicable information on professional content in English for websites and other communications media and on the value of taking a customized course in spoken and written business English. My aim is to support your global ambitions and ensure you make the best first impression both online and offline. Let’s start lightheartedly.
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31 January 2013
Financial freedom in 2013
Financial freedom is my goal for 2013. January is habitually my month for evaluating my results of the previous year and for setting some new goals for the coming year. If 2012 was the year [...]